Traditional Sales marketing is facing an existential crisis due to the quickly changing global economy and the digital revolution. The ongoing turmoil has necessitated a shift away from traditional marketing methods. The rise of enterprise marketing and the increasing use of MarTech in B2B and B2C businesses has opened up a promising new market for marketers.. We must change our traditional marketing strategies and embrace the latest marketing tools and techniques powered by Big DATA, AI and ML to stay relevant in today's intensely competitive and evolving environment. Disruption is a force unlike any other that is reshaping the corporate environment. Today's businesses are being forced to evolve to meet the ever-increasing expectations of the customer in this evolving digital age.